Manfrotto Distribution UK hits the road to drive sales

Manfrotto Distribution UK’s Sales and Marketing team decided to take to the road to communicate two key marketing programmes and to launch the 504HDV to its diverse group of dealers nationwide.

Launching our new e-Commerce Dealer Support Program in partnership with Shopatron posed challenges in terms of effectively communicating the principles of the programme whilst enthusing our dealers to participate.

At the same time we showcased our new and unique in-store merchandising program enabling our dealers to effectively display all our brands using consistent tools maximizing our visual presence in their stores.

The 504 HDV is a vital new launch for our Pro Video sector and the emerging HDV DSLR market. We were able to demonstrate the head and show the key kits combinations featuring the new 546GB tripod.

The road show concept allowed us to encapsulate the theme of ‘Drive Your Sales’ as we focused on the benefits of these 3 elements to both the retailer and consumer. The events run from 4pm to 8pm enabling dealers to attend without too much impact on their daily business.

Our tour started on the on June 7th ending on the 16th covering 6 venues across the country.

Initial feedback from our dealers was positive in all areas with dealers immediately signing up to join the e-commerce network, desperate to get their stores professionally merchandised and placing orders for the new 504HDV head and kits.

This has truly been a team effort involving a great deal of planning, a huge amount of creativity and above all dedication. A big thank you goes to Andy and Vic our category managers, Kevin our web guy, our Sales Director Ivor and his team without whom none of this would have been possible.

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